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In search engine optimization, anchor text is something that's vital yet a lot of people often misunderstand this thing. To give you a clear definition, anchor text is basically a different phrase for the tag text that you have on your site link. These words and phrases have a huge effect on how search engines such as Google see the actual value of your links. In fact, a lot of SEO experts are saying that these words and phrases are one of the two major factors that will determine how your site is going to get ranked.



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Some expired domains, the highly valuable ones, have a huge blaze of traffic flowing into it on a daily basis. This tends to be because the domain has hundreds, if not thousands of backlinks as well as high search engine placement. Some are listed in the Yahoo and DMOZ indexes.